When our sale of raw goat’s milk depended on Yuppie couples driving out to our farm fifty miles southwest of Houston the “invisible hand” of desperation slapped me upside the head with my MBA diploma. Granted, I was not an honor, or even a near honor graduate of Case Western Reserve’s Weatherhead school of business but Anala Goat Company’s on-the-farm sales of $200/week versus a $500/week feed bill foretold, a future going-out-of-business sale. Maybe with a catchy tagline e.g. “Had Milk.”
Shelby, the CPA Systems Analyst brains of the outfit, had already poured money, not milk, into building the dairy, buying the goats, dogs, cows, the land and equipment in order to obtain a Grade ‘A’ Raw Dairy License. In addition to rigorous monthly testing of our product, the Texas Department of Health limited sales to on-the-farm only. The delivery of raw dairy to retail stores, farmers’ markets, or even door-to-door was subject to all kinds of bad things like revoking our license.
Over a double stack order of nachos and fajitas, I asked myself, “what would Gandhi do?” He said, mirror my ‘Salt March to the Sea’ by occupying the Houston Farmers’ Market. I learned at Case Western to look to Harvard Business School case studies for further guidance. Of course, I found zippo raw goat’s milk case studies but Gandhi’s protest of England’s Salt Tax led me to the Boston Tea Party’s, “taxation without representation” caper.
I admit, even as an architect, it was a challenge to connect salt and tea tax revolts to barriers to entry of off the farm sales of raw milk. After all, our neighbors trucked that nasty arugula and okra to the market, waving their ‘organic’ cred banners.
My third data point was the 1920 Prohibition Act.
Prohibition in the United States was a nationwide constitutional ban on the production, importation, transportation and sale of alcoholic beverages that remained in place from 1920 to 1933.
The sale of raw dairy has been Prohibited since 1912 to the present day. California never eliminated raw dairy from retail stores. Texas, Oregon and five other states allow on-the-farm sales only. I joined the Weston Price Foundation, listed analagoatcompany.com on their website www.realmilk.com and setup my 10 x 10 tent on Saturdays at the Houston Farmers’ Market.