UCLA research has shown that only 7% of communication is based on the actual words we say. As for the rest, 38% comes from tone of voice and the remaining 55% comes from body language.

CONTENT 7%

Trump got where he got on ‘bigotry’ content which was a more universal message than ‘banning planned parenthood.’

BODY LANGUAGE 55%

• Posture: open hands, arms at side, relaxed stance
• Body Movement: move with a purpose, work the room
• Facial Expressions: sad, mad, glad
• Eye Contact: make z-pattern eye contact with individuals
• Gestures: conventional, descriptive, shoulder