UCLA research has shown that only 7% of communication is based on the actual words we say. As for the rest, 38% comes from tone of voice and the remaining 55% comes from body language.

CONTENT 7%

Trump got where he got on ‘bigotry’ content which was a more universal message than ‘banning planned parenthood.’

BODY LANGUAGE 55%

  • Posture: open hands, arms at side, relaxed stance
  • Body Movement: move with a purpose, work the room
  • Facial Expressions: sad, mad, glad
  • Eye Contact: make z-pattern eye contact with individuals
  • Gestures: conventional, descriptive, shoulder